FAR FROM THE CITY - THE SEQUEL
Episode 5 - By Sara Rotter, Halstead Property Director of Sales Downtown
Still Far from the City but very much focused on Sales in the City!
I was truly honored to be a part of Halstead Property’s annual week-long Strategic Planning Conference. No surprise, the 4-day event was thoughtfully and perfectly planned by our most loved and revered leader, Diane Ramirez.
We were broken up into 3 task forces: the most well-known Technology team, the “Welcome Home” team geared at making the agent experience at Halstead that much more enjoyable and profitable, and the third “Profits for All,” aimed at analyzing and strategizing ways that agents and Halstead can grow financially. I was lucky to be on the Welcome Home team. We worked 9-5pm… All the while every one of our agents wished us an “enjoyable retreat/vacation.” ;) By presentation time late on Wednesday, we all heard each task force’s visions and strategic plans for the next year. HALSTEAD AGENTS- Be very VERY excited about what is to come. Anyone else, feel free to be envious with love. ;)
I thought I would share what I learned about effective STRATEGIC PLANNING. Before that, a study was done at Yale University. 3% of the graduate population had clear and written career goals. Years later, after a follow up study, that group had made more money than the 97% COMBINED. Powerful, isn’t it?
Taking it a step further- “A goal that is not written is just a WISH.”
A written plan increases your chances of achieving them by 90%+. Your plan must be- S.M.A.R.T.
Specific – have a specific goal and vision of what you would like to accomplish- anyone reading it should have a very clear idea of what you would like to achieve.
Measureable- This should be quantifiable with a clear picture of the intended result. If I do “X,” then “Y” will be the result.
Action Oriented- This lists all the activities whether physical or creative that would need to be done to produce the desired result. (Uses words like: create, increase, develop, promote, market, organize, target….etc.)
Realistic and Relevant – Are the actions that you set to do realistic, can they be accomplished? Are they connected with your mission statement/vision? Are they the most effective ways to get to where you would like to be?
Time/Resource Oriented- Probably the critical point where most plans fail- the execution of the plan. Make yourself accountable by creating real deadlines. Also identify who and what will need to be involved in these activities for them to get done.
I was truly inspired by working in a group of such intelligent, creative, forward thinking and respectful professionals. We are all strong individually but in this setting we embraced the mantra “There is no I in TEAM.” I submit that, in anything in life, you select a partner in which you truly trust, can support your vision, and would happily hold hands with you down that road. That’s what we all strive to be to our agents at Halstead! Happy Planning!
Thoughts of Far fromThe City II are those of Sara Rotter and no not necessarily reflect the opinions of Halstead Property, LLC